The Alpine region is home to a rich array of traditional herbs such as thyme, lavender, arnica, yarrow, juniper and many more—each celebrated for their medicinal properties and distinctive aromatic character. These herbs have long been used to support well-being, from soothing inflammation to aiding circulation and relaxation. Their crisp, clean, and invigorating flavours instantly transport you to the pure air and dramatic landscapes of the high Alps—where nature and tradition meet in perfect harmony. Our exact selection is part of our secret recipe but we have picked some of the all-time favourites.

Ashwagandha is an adaptogen, known for helping with stress management and anxiety, as it can  lower cortisol thus reducing stress, and has been known to help weight loss.  It can reduce insomnia caused by stress-related cortisol imbalance, therefore assisting sleep. High in iron, it remedies iron deficiency, again helping you to sleep better. Ashwagandha has been beneficial and popular in ancient and modern health conscious lifestyles, but  it is worth checking with your doctor if it is suitable for you. 

Celtic sea salt is rich in electrolytes such as zinc, magnesium, sodium, iron, and potassium, making it a fantastic source of rehydration. We use high quality and very fine salt which helps to balance the flavour of Toby&Co and also helps balancing and rehydrates the consumer. 

English country gardens are renowned for their medicinal and aromatic herbs—from lavender, rosemary, thyme, and sage to mint and lemon balm. These timeless botanicals not only bring wellness benefits, but also evoke the unmistakable aroma of sun-drenched afternoons, cricket on the green, and elegant garden parties. It’s a scent and flavour that speaks of heritage, nature, and the joy of simple, beautiful moments. Our exact selection is part of our secret recipe but we have picked some nostalgic favourites.

Ginkgo Biloba comes from one of the oldest living tree species on Earth, revered for centuries in traditional wellness practices. Its distinctive fan-shaped leaves are more than just beautiful — they’re known for supporting memory, circulation, and focus, as well as reducing anxiety and enhancing libido. Often used to support vision and hearing, including relief from tinnitus, Ginkgo has a global following for its gentle yet effective benefits. In autumn, its leaves turn a brilliant yellow — a seasonal reminder of its natural elegance and resilience. This remarkable botanical is as powerful as it is timeless — a true hero ingredient in any wellness-focused blend. 

Grown across Indonesia and much of Asia, Gotu Kola is affectionately known as both “The Student Herb” and “The Longevity Herb.” Traditionally used to sharpen the mind and support cognitive performance, it’s believed to enhance memory, focus, and motivation, making it a favourite among students and thinkers alike. As a longevity herb, Gotu Kola is valued for its potential to protect the brain and reduce the risk of age-related decline, offering gentle support for long-term mental clarity and well-being. Rooted in centuries of traditional use, it’s an unassuming powerhouse for modern minds.

Green Tea is made from the leaves and buds of the Camellia sinensis plant, with origins tracing back to ancient China in the late 1st millennium BC. Revered for centuries, it remains one of the world’s most cherished natural sources of antioxidants, focus-enhancing compounds, and gentle energy. We love Japanese, Taiwanese and Chinese green tea and the refreshing and invigorating but also calming effect of tea. 

Guayusa is a powerful yet balanced plant known for providing a clean, sustained energy boost—without the caffeine jitters. Traditionally used by indigenous communities in the Amazon, it promotes a unique combination of mental clarity and calm focus, making it ideal for work, study, or creative flow. Naturally rich in antioxidants, amino acids, and nutrients, Guayusa also supports a healthy metabolism and is believed to aid in maintaining a healthy body weight.

L-Theanine is a naturally occurring compound found in green tea leaves. Known for its calming yet focusing effects. It is believed to enhance cognitive function, reduce stress and anxiety, and support healthy sleep patterns—without causing drowsiness. Often used to promote a state of relaxed alertness, L-theanine is known to help balance the stimulating effects of caffeine, making it a key ingredient for mental clarity and emotional well-being.

Lemons are a vibrant natural source of vitamin C, celebrated not only for their health benefits but also for their complex, refreshing flavour. Their profile blends bright citrus zest, tangy sourness, and a touch of natural sweetness, balanced by subtle bitterness, astringency, and occasional floral or spicy undertones. This iconic fruit evokes sunshine, wellness, and Mediterranean elegance - instantly transporting the senses to the Amalfi Coast with every sip or scent.

Lions mane is a mushroom that offers a wide variety of health benefits, including supporting brain health, promoting nerve growth, reducing inflammation, and potentially improving heart health. It also has antioxidant properties and may help boost the immune system. It is a popular nootropic and health ingredient in many modern functional drinks and dietary supplements.

Magnesium is known to be a vital mineral that plays a key role in numerous bodily functions,  It is essential for maintaining healthy muscle and nerve function, contributes to normal energy-yielding metabolism, and contributes to a reduction of tiredness and fatigue. Furthermore, magnesium is crucial for energy production, protein synthesis, and bone health and contributes to electrolyte balance. 

Mediterranean herbs offer a wide variety of health benefits due to their rich antioxidant, anti-inflammatory, and antimicrobial properties. These culinary additions can contribute to weight management, improved digestion, enhanced brain health, and a reduced risk of chronic diseases. Our exact selection is part of our secret recipe but we have picked some of the all-time favourites.

Panax Ginseng has been used in Asian medicine for over 2000 years. It is a super tonic which increases energy, vitality and memory. Makes us more alert, yet calm, can help heart health and acts as an anti-depressant. Perfect for our slightly more mature consumers, and younger ones alike.

Potassium is an essential mineral that plays a crucial role in various bodily functions. It helps regulate fluid balance, muscle contractions, nerve impulses, and blood pressure. Potassium is also known to support healthy kidney and heart function, and may even improve bone density and can help manage blood sugar levels. Our potassium source is banana extract.

Reishi mushrooms, often called the divine mushroom of immortality in traditional medicine, are believed to offer numerous potential health advantages. These include bolstering the immune system, alleviating stress and anxiety, enhancing sleep quality, and promoting cardiovascular well-being. Furthermore, reishi mushrooms may possess antioxidant and anti-inflammatory qualities, potentially contributing to liver health and offering protection against oxidative stress.