Drinks specialist Tobias Gorn is behind the brand, which draws inspiration from modern British craftsmanship and the ‘spirit of travel’. 

The first expression in the brand’s collection, the Green One, is made with English country garden botanicals, Alpine and Mediterranean herbs, and green tea extract with L-Theanine, nootropic mushrooms, Celtic sea salt, magnesium and potassium.

New British soft drink brand Toby & Co. has launched its debut expression, The Green One, positioned as a functional, botanical alternative within the no-and-low space.

Can a soft drink really take you somewhere?

It starts with a quiet fizz: soft, elegant, almost whispering of what’s to come. Then the scent hits: bright citrus, crushed herbs, and something that feels like fresh air on a hillside. You’re not in your kitchen anymore. You’re somewhere between an English garden, an Alpine trail, and a sun-drenched Mediterranean coast. This is Toby&Co, and it’s unlike any soft drink you’ve had before.

The Green One is aiming to redefine what a soft drink can be. This debut release contains no added sugar, artificial colours, preservatives or sweeteners, and is suitable for vegetarian, vegan and gluten-free lifestyles without the compromise.

New to the market is this stunning-looking can, which houses a sophisticated mixer or non-alcoholic cocktail - whichever you prefer it to be! Blended with a smart mix of vitamins, minerals, electrolytes, mushrooms and botanicals chosen for hydration and mental clarity, this is a feel-good drink that tastes fabulous. Think sparkling apple with a pleasing, full mouthfeel and lots of subtle, savoury complex notes. It’s a guilt-free, alcohol-free upgrade and you’ll want the retro artwork as posters on your wall (check out their website to see what I mean).  The cans come in beautifully presented, highly giftable boxes too.

Toby & Co. The Green One has been debuted by the brand as a refreshment to help transform the soft drink market with a variety of functional ingredients. The drink was created by Tobias Gorn and boasts English country garden botanicals along with alpine and mediterranean herbs, nootropic mushrooms, green tea extract with L-Theanine, magnesium, Celtic sea salt and potassium. The drink thus supports hydration, energy and cognitive performance, while the flavor profile is likened to fine teas and Champagne.

On the subject of low/no, we love this classy take on botanical beverages - perfectly portioned to wrap up and toast with friends, wherever you're celebrating.  

Kicking our 12 days of gifts off with a bang, this is a brand new launch with JOMO members being among the first to touch and taste it.Ready to drink cocktails, almost too beautiful to drink.

“It is very exciting, heartwarming and also reassuring to win our first medal for @tobyandcodrinks especially as it is a gold. Thanks to The Spirits Business The Global Spirits Masters Competitions | GSMC for the wonderful news.

Get ready, a new era of soft drink is here. Introducing Toby & Co, the British-born brand that is looking to redefine the soft drink space with their debut expression: